Group profile - De'Longhi Group

De'Longhi Group

De‘Longhi Group History


Beginning

The company was founded by the de’ Longhi family in 1902 as a small industrial parts manufacturing workshop, incorporating in 1950. Historically a major producer of portable heaters and air conditioners, the company has expanded to include nearly every category of small domestic appliances in coffee, food preparation and cooking industry, as well as household cleaning and ironing.

Expansion

In 2001 De’Longhi’s acquired the British appliance maker Kenwood which expanded its reach in the food preparation and secured its position as the leader in the kitchen machine category. De’Longhi continued its expansion and in 2013 bought the rights to Braun household products from Procter & Gamble.

Today

The De’Longhi Group is present in 33 countries with direct commercial subsidiaries and sells its product to countries all over the world, remaining committed to creating innovations that bring convenience and style into every customers' home making the everyday better.

World

Vision & Values


Our vision is to turn people's everyday into something special.

Our aim is to make each person’s life a little simpler by providing innovative solutions to their domestic needs for a happier and more fulfilled life.

Enterpreneurship

ENTREPRENEURSHIP
Always striving for better
solutions

Family

FAMILY
Our reputation depends on it - so we strive to make you proud of owning our products

Attitude

“CAN DO” ATTITUDE
We are born “to do” and are
passionate about achieving

1970
  • First OIL FILLED RADIATOR

    1974

    In 1974 De'Longhi launched the first Oil filled radiator with De'Longhi brand

  • First WALL RADIANT, CARBON, KEROSEN, GAS, METALLIC FAN HEATERS

    Extension of portable heating products

  • 1980
  • First plastic BATHROOM SPECIFIC HEATING APPLIANCE

    "Caldobagno" 1983

     

  • First TV COMMERICIAL

    "Caldobagno" 1983

     

  • First PORTABLE AIR CONDITIONER

    "Pinguino" 1986

     

  • First ELECTRIC OVEN APPLIANCE

    "Sfornatutto" 1985

    In 1985 with Sfornatutto De'Longhi enters the kitchen appliances sector

  • First DEEP FRYER WITH ROTATING BASKET

    "Friggimeglio" 1987

     

  • Boost on ADVERTISING

    Formula One Sponsorship 1985

     

  • 1990
  • First STICK CLEANER

    "Colombina" 1992

     

  • First DEHUMIDIFIER

    "Tasciugo" 1992

     

  • First ESPRESSO COFFEE MAKER

    "BAR5" 1993

    De'Longhi enters the espresso coffee market

  • First CONTINUOS REFILLING IRONING SYSTEM

    "Stiromeglio" 1993

     

  • 2000
  • De'Longhi S.p.A Listed at MILAN STOCK EXCHANGE

    2001

     

  • First ELECTRIC MOKA COFFEE MAKER

    "Alicia" 2001

     

  • First FULLYAUTOMATIC COFFEE MAKER WITH AUTOMATIC CAPPUCCINO

    "Magnifica" 2004

     

  • New design approach to BREAKFAST COLLECTIONS.

    "Icona" 2007

    With Icona De'Longhi introduce a new successful trend in Kitchen appliances

  • NESPRESSO PARTNERSHIP

    "Lattissima" 2007

    De'Longhi launched the first and only automatic cappuccino Nespresso machine still today

  • 2010
  • First COMPACT FULL METAL BEAN TO CUP

    "Primadonna" 2010

     

  • First BEAN TO CUP WITH CHOCOLATE FUNCTION

    "Primadonna Exclusive" 2011

     

  • New BRAND PROPOSITION

    "Better Everyday" 2011

     

  • First LOW OIL AND MULTICOOKER

    "Multifry" 2014

     

1947
  • KENWOOD A100


    When Kenneth Wood first founded our company, he cleverly redesigned the electric toaster to allow the user to toast both sides without touching the bread.

  • In 1950, he completely revolutionized post-war kitchens with the launch of the KENWOOD CHEF


    At the Ideal Homes Exhibition, the Chef stole the hearts of housewives.

  • 1956 INTERNATIONAL SUCCESS


    Kenwood is now an International business with a 1.5 million turnover, employing over 400 people, producing a wide range of domestic appliances.

  • 1960
  • STYLE ICON


    Kenneth Wood turns the Kenwood Chef into an icon of design, which goes into production at the new headquarters.

  • 1962 COMPANY GROWTH


    Kenwood outgrows its headquarters in Woking so moves to Havant, the most advanced manufacturing plant the UK had ever known.

  • 1970
  • Kenwood take their products to the public in Kenwood BUSSES, VANS AND EVEN A KENWOOD JET

     

  • 1973 DIGITAL AGE

     

    Kenwood enter the digital age by being the 1st manufacturer to introduce an electronic speed control.

  • 1979 FOOD PROCESSER Kenwood launch their food processer-processer de-luxe

     

  • 1990
  • A LIFE A LEGEND


    Kenneth Wood dies, aged 81. His legacy is synonymous with quality and modernity in kitchens and homes over the world.

  • 2000
  • KENWOOD JOINED
    THE DE'LONGHI GROUP

    opening up a new era of expansion for us

     

  • 60TH ANNIVERSARY


    Kenwood has revolutionised home cooking and pioneered kitchen automation since 1947.

  • Today the company has a presence in OVER 40 COUNTRIES and produces over 200 different models.

     

  • 2010
  • TODAY


    Just as Kenneth Wood discovered all those years ago, our most important mission is to delight our customers and make their experience in the kitchen both easier and more rewarding.

1921
  • in the early 1920s, the engineer
    MAX BRAUN FOUNDS A MACHINE-BUILDING WORKSHOP


    in Frankfurt am Main.

  • In 1928
    THE FIRM OPENS ITS OWN FACTORY BUILDING WITH 400 EMPLOYEES


     

  • 1940
  • During the postwar period, Braun EXPANDS ITS PRODUCT RANGE

     

    with newly developed devices that simplify every- day life.

  • FIRST SHAVER MODULE

     

    The basic for today's core business.

  • 1950
  • Simultaneously with the first foil shaver MULTIMIX FOOD PROCESSOR MAKES ITS MARKET DEBUT.


    inaugurating the company’s household line.

  • After the sudden death of Max Braun, HIS SONS TAKE OVER THE COMPANY

     

    They lay the groundwork for a people-focused corporate culture that extends to all areas of the company.

  • Under the aegis of design legend
    DIETER RAMS,
    BRAUN'S RADICAL NEW
    BAUHAUS-INSPIRED


    functional product design sets a new style standard.

  • In 1957
    FOOD PROCESSOR & ATTACHMENTS

     

    becoming the model for the entire product category

  • 1960
  • In 1966
    BRAUNS FIRST HAND BLENDER

     

    is launched.

  • GILLETTE TAKES OVER THE SUCCESSFUL ENTERPRISE
    with its 5,700 employees.


    This opens up new markets and distribution channels to Braun.

  • 1970/80
  • CHARACTERISTIC GERMAN DESIGN, QUALITY AND ENGINEERING PROWESS

     

    bolster Braun’s standing against cheaply produced competing products.

  • In 1979
    FIRST SHAVER WITH HOUSING USING DUAL INJECTION MOLDING.

     

  • In 1984
    COFFEEMAKER WITH DUAL CILINDER DESIGN

     

    based on single heating element for brewing and heating.

  • 1990
  • In 1991
    FIRST ELECTRIC TOOTHBRUSH
    with small oscillating brush head

     

  • In 1999
    STEAM IRONS WITH UNIQUE, ULTRA-DURABLE SAPHIR SOLEPLATE for superb scratch-resistance and perfect glide.

     

     

  • 2000
  • In 2005
    PROCTER & GAMBLE'S TAKEOVER OF GILLETTE

    makes Braun one of twenty-fotur global brands of the largest consumer-product group in the world.

  • 2010
  • In 2012
    P&G transfers the rights in the area of
    HOUSEHOLD APPLIANCES TO DE'LONGHI S.P.A.

     

    De'Longhi acquires a large part of Braun's employees, thereby en- suring that Braun household appliances will continue to offer distinctive design, technological innovation and reliable quality far into the future.

  • In 2013
    MQ 7 WITH SMART SPEED TECHNOLOGY


    expands Braun’s market leadership and its extensive hand blender portfolio.

1964
  • BORN IN TUSCANY ITALY


    Established in 1964, Ariete is located in the hearth of Tuscany, a land famed for creativity and strokes of genius.

  • THE FIRST PRODUCT :

    Scintilla Lighter

     

  • 1980
  • 1985 CENTRO CAFFÉ


    Ariete brings innovation in the Coffee Machines World

  • 1989 GRATÌ

    Since forever Ariete brings innovation in the kitchen

  • 1990
  • 1997 ARIETE INVENT THE STEAM CLEANING


    The steam power lies in its ability to disinfect, deodorize and clean any surface faster and more easily.

  • 2010
  • Ariete invent the
    "COLORATI" 2.0
    line for the kitchen

     

  • 2011 MULTI VAPORÌ
    STEAM CLEANING LINE


    Ariete renews the Steam Cleaning Line

  • 2012 Ariete launches the NEW PARTY TIME LINE

     

  • 2014 DUETTO


    Ariete invents revolutionary way to steam