CATEGORY MANAGER CEE

The De'Longhi Group is one of the worlds leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning, and home care. We are in more than 120 markets, with a worldwide community of 9.000 employees and brands that have made the history of small domestic appliances and design. Our brands: De’Longhi, KENWOOD, BRAUN, Nutribullet.

We are looking for a CATEGORY MANAGER CEE to create and execute of a coherent category strategy in Central East Europe region countries (POLAND, CZECH REPUBLIK, SLOVAKIA, UKRAINE, MOLDOVA). The person will be actively participates in various stages of introducing a new product or services to the market.

The duties include ongoing supervision over business performance, sales, distribution, pricing and promotion. The CATEGORY MANAGER will work closely with other departments (Communication Marketing, Sales, Supply Chain, Headquarters, Financial controlling etc.). The role reports to a CATEGORY DIRECTOR CEE.

Location: Prague.

Key Responsibilities:
- Manage assigned portfolio of categories by monitoring their performance, analyzing KPIs, recommending and executing actions.
- Manage full 4P - product, price, place, promotion - in line with long term business goals.
- Recommend and lead local go-to-market approaches (Poland, Czech, Slovakia, Ukraine, Moldova) based on each market’s needs, local trade partner environment and local consumers’ needs.
- Own and lead the launch process of new products into markets.
- Equip internal (other departments) and external (trade partners) stakeholders with market winning ideas and activations.
- Analyze various business and market data (including working with GFK panel data) available to fuel proper business decisions.
- Provide an outstanding service to the sales and communication teams to ensure our strategies reach consumers.
- Prepare and lead internal meetings with other departments - communication, sales, supply, headquarters, finance.