Italy

Campi Bisenzio

Marketing
Digital

DIGITAL MARKETING SPECIALIST (M/F/X) -ARIETE

Job Responsibilities

De'Longhi Group is looking for a Digital Marketing Specialist (M/F/X) for Ariete Brand.
The ideal candidate is able of combining strategic thinking and a pragmatic approach.
Main Responsibilities:
• Support the team in the main activities related to positioning on search engines, marketplaces and social networks, both in terms of content and advertising campaigns.
• Analyze site performance data (Google Analytics, Amazon ARA, etc.)
• Decline the communication guidelines of the brands / products in marketing content for the company website and for the connected e-commerce platforms: insertion and updating of the product sheets of the e-commerce site and Amazon.
• Define the editorial line of social media (Instagram, Facebook, Youtube) and respond to interactions.
• Carry out marketing advertising campaigns (Facebook ADS, Google ADS) and on the Amazon platform

Job Profile

The ideal candidate has the following requirements:
• Degree in Marketing, Economics, Humanities.
• Strong experience in the Digital Marketing function, preferably within structured contexts and in modernly organized realities.
• Experience in Content Marketing, Copywriting, Influencer Marketing and ADV Campaigns.
• Excellent knowledge of SEO / SEM strategies.
• Proven writing and expression skills.
• Excellent Microsoft Office level (Excel + ppt).
• Experience in social media management.
• Good knowledge of English language.
The ideal Digital Marketing Specialist (M / F) profile is completed by:
• Attitude and responsibility in compliance with predefined deadlines
• Excellent communication and interpersonal skills