GROUP MEDIA MANAGER (M/F/X)
The role is ultimately responsible for ensuring that budget is used optimally through the lens of campaign and business objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations. His/Her perimeter is global and with all our brands and categories in portfolio (De’Longhi, Kenwood, Braun, Nutribullet)
The role is HQ go-to person and central expert for local marketing teams to develop and approve media briefs-media plans-post campaigns evaluation and lesson learned sharing.
In his/her role manages global media agencies, coordinates central media hubs around the world (US, Europe, Singapore), media audit partners in order to guarantee that service level, quality and costs are always the best in the market.
Constantly define and optimize the groups' media processes to ease and improve the quality of local plans.
-Maintain and optimize Media Approval tool. Work with marketing teams and IT to improve functionalities, tools, dashboard to ease the business reviews with local teams.
-Train and onboard all relevant (internal and external) stakeholders.
-Currently prepare and share reports on media activities to company’s C-Level and Regional directors to share
-Run monthly media meetings with local marketing teams and media agencies and brand teams to measure ongoing campaigns and optimize spending and plans.
-Advise subsidiaries on the best use of media mix and overall communications channels as required for the successful execution of brand or NPD campaigns.
-Maintain the De’Longhi Media believes and guidelines alive and up to date in a fast-moving media landscape
-Assist countries to evaluate media efforts results and define measures of success prior go launch a campaign.
-Analyze media activities and derive recommendations for upcoming activities/launches/campaigns
-Assist countries to track and analyze key media metrics, evaluate campaign performance and actively optimize to ensure media plan efficiency and integrity.
-Work closely with global agencies and external partners to understand how best to leverage new functionalities and new tools to always improve media spending quality.
-To be an advocate for the latest tools, metrics, and techniques
-Steer and coordinate the global media audit process every year in every core market.
-Establish and monitor performance benchmarks and media costs with agencies and set YoY targets.
-Project management in international media tender coordination, overseeing agency performance and commitment fulfillment
-Optimizing the media spend and strategic approach with the use of data (e.g. Marketing Mix Modelling)
-University degree desirable in Business/ Marketing/ Media Management or related fields
->5 years of experiences in Marketing/ Media / Communications (ideally agency side experience)
-Able to connect the “media dots” to evaluate the impact of media spending and derive insights for next campaigns
-Significant experience in developing, planning and activating integrated media campaigns
-Experience in leading and collaborating with media agencies
-Excellent presentation and communication skills
-Fluent in English (Italian welcomed)
-Excellent PC Skills - Excel
-Excellent coordination experiences and connecting people
-Excellent Project management skills