GROUP MEDIA SPECIALIST (M/F/X)
The candidate will help his/her manager to ensure that budget is used optimally through the lens of campaign and business objectives and the universe of available inventory, both during tactical planning, and ongoing cross-channel optimizations. His/Her perimeter is global and with all our brands and categories in portfolio (De’Longhi, Kenwood, Braun, Nutribullet)
The role is HQ go-to person and central expert for local marketing teams to develop media briefs-media plans-post campaigns evaluation and lesson learnt sharing.
In his/her role collaborates with global media agencies, works with central media hubs around the world (US, Europe, Singapore), media audit partners in order to guarantee that service level and quality are always the best in the market.
Constantly optimize the groups’ media processes to ease and improve the quality of local plans.
-Optimize Media Approval tool. Work with marketing teams and IT to improve functionalities, tools, dashboards to ease the business reviews with local teams;
-Currently, prepare and share reports on media activities;
-Run monthly media meetings with local marketing teams and media agencies and brand teams to measure ongoing campaigns and optimize the strategy;
-Collaborate with subsidiaries on the best use of media mix and overall communications channels as required for the successful execution of brand or NPD campaigns;
-Maintain the De’Longhi Media believes and guidelines alive and up to date in a fast-moving media landscape;
-Analyze media activities and derive recommendations for upcoming activities/launches/campaigns;
-Assist countries to track and analyze key media metrics, evaluate campaign performance and actively optimize to ensure media plan efficiency and integrity;
-Work closely with global agencies and external partners to understand how best to leverage new functionalities and new tools to always improve media spending quality;
-To be an advocate for the latest tools, metrics and techniques;
-Monitor performance benchmarks and media costs with agencies and set YoY targets;
-Optimizing the media spend and strategic approach with the use of data (e.g. Marketing Mix Modelling);
-Set up of metrics reporting (dashboard);
-Tools optimization and management;
-Key point of contact with the agency and tools representatives for possible implementations.
-Together with SM strategist, internal point of contact for Brands and Markets for everything concerning tools and the analysis of the performance of the various KPIs.
-University degree desirable in Business/ Marketing/ Media Management or related fields
-1-3 years of experience in Marketing/ Media / Communications (ideally agency-side experience)
-Able to connect the “media dots” to evaluate the impact of media spending and derive insights for next campaigns
-Experience in developing, planning, and activating integrated media campaigns
-Experience in leading and collaborating with media agencies
-Excellent presentation and communication skills
-Fluent in English (Italian welcomed)
-Excellent PC Skills - Excel
-Attitude in coordination experiences and connecting people