MARKETING AUTOMATION SPECIALIST (M/F/X)
The Marketing Automation Specialist is responsible for acquisition of users for direct engagement, development, execution and continuous refinement of multi-channel consumer relations, focuses on the definition, design and improvement of customer journeys to build and nurture customer relationships and increase Customer Lifetime Value.
The marketing automation specialist has a clear understanding of how to leverage consumer behaviour, lifestyle, transactional and demographic data in order to deliver relevant and timely marketing programs through multiple communication channels.
-Map and design customer journeys based on the Engagement Plan as well as give feedback to mature and optimise the strategy;
-Design, plan and deliver customer communications -in cooperation with the Brand teams- across the customer lifecycle and identify improvements and innovations to interact with consumers more effectively;
-Conduct post campaign analysis -based on defined KPIs’- with the purpose of realizing recommendations for future journeys and programs;
-Support the creation of models against lifetime value, retention, loyalty and advocacy programs;
-Be the Salesforce Marketing Cloud product owner responsible for evolving the platform accordance with a road map of enhancements with the objective to reach the state of the art;
-Be the point of reference for local teams on technical issues and daily support requests;
-Share new and emerging marketing automation best practises across the business in order to give the business a competitive edge over competition in consumer acquisition;
-Liaise with the Markets to enable sharing of campaigns’ plans and results;
-Drive and coordinate the creation of powerful case studies with the markets to establish and demonstrate best practices examples.
-Minimum of 3 years experience in CRM / marketing automation fields;
-Proven knowledge and experience of Salesforce Marketing Cloud;
-Direct experience in customer segmentation and cluster refinement based on behavioural, lifestyle, transactional and demographic data;
-Direct experience in advanced journey building in order to deliver automated, trigger-based, dynamic communications;
-Good knowledge of Google analytics in order to analyse campaigns’ data and results across different networks;
-Strong knowledge of Excel and Powerpoint;
-Understanding of the wider digital marketing landscape (SEO, Data analytics, performance marketing, affiliates, ecommerce);
-Excellent written and verbal communication skills in English.
-Salesforce Marketing Cloud certifications (Email Specialist, Consultant, Architect);
-Experience in CRM or CDP (preferably SAP Data Customer Cloud);
-Experience in using A/B testing as well as CRO tools (Hotjar);
-Consumer Journey planner;
-Experience in the use of a DMP (Adform, Lotame, Salesforce DMP, …);
-Experience in the use of Google Analytics and Google Tag Manager;
-Good knowledge of additional languages;
-Direct experience in international project management.
-Knowledge of relational database management and query languages (SQL)
-Knowledge of HTML and CSS best practices for email templates
experience with content personalization scripting languages (AMPscript is a plus)- knowledge of relational database management and query languages (SQL)
-Strong communication and presentation skills to explain strategies, reports and findings to team members, managers, directors and partners;
-Comfortable with handling email and conversation in English and being part of an international team;
-Commitment to meeting deadline dates;
-Passion for innovation and change;
-Passion and keep up to date with best in class in digital advertising;
-Passion for result-driven digital advertising campaigns;
-Ability to work independently and build strong relationships with team members;
-Analytical and critical attention to detail;
-Be able to perfectly communicate in English with the different markets by emails, conference calls and face to face meetings.