Trade & Communication


Job Responsibilities

The candidate will be responsible for the marketing department of the French subsidiary of De’Longhi Group. He/She will have the responsibility to develop all marketing strategies, on-line and off-line for 3 brands: De´Longhi, Braun, Kenwood, setting the objectives and implementing the action plans to achieve those objectives.

1. Brand / Product responsibility:
? Makes strategic recommendations of product portfolio by brand;
? Prepares launches of products and the expansion of the brand into new categories;
? Develops promotional activity by brand, customer and channel;
? Ensures excellent visibility at the POS (Perfect Store Program/Picture of Success): shelf displays, shop in shops, brand zones, box pallets, planograms;
? Defines communication strategy (on and off line) for those products and developing the corresponding advertising and PR programmes;
? Proposing and carrying out the appropriate market research;

2. Permanent tracking of the key variables of the business:
? Gfk panel data;
? Sales and Profit analysis;
? Monitoring competitive environment and consumer trends;

3. Contribute actively in the Budget Planning Process:
? Annual Marketing Plan;
? Budget and Forecasting process;
? Control the Marketing Budget assigned (ATL/BTL);

4. Give an outstanding service to the Sales Team and to our Customers, making sure our strategies reach our consumers.

Job Profile

- 10+ years of relevant working experience as Marketing Director within consumer goods industry (preferably) or FMCG;
- Bachelor Degree in Economics or equivalent
- Very Good Business English,
- Highly numerate, analytical and data driven in approach
- Good Business acumen
- Advanced on Digital skills
- Inquisitive nature, innovative and proactive
- Comfortable working in a team environment as well as individually
- Sales Driven, results oriented and focused
- Organized problem solver, does not give up when confronted with difficult challenges
- Able to adjust to fast changing business environment
- Self starter with the ability to organize and manage time and workload

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