Francia

Clichy

Marketing
Trade & Communication

MARKETING & COMMUNICATION DIRECTOR (M/F/X) - FRANCE

Job Responsibilities

The candidate will be responsible for the marketing department of the French subsidiary of De’Longhi Group. He/She will have the responsibility to develop all marketing strategies, on-line and off-line for 3 brands: De´Longhi, Braun, Kenwood, setting the objectives and implementing the action plans to achieve those objectives.

PRINCIPLE ACCOUNTABILITIES:
1. Brand / Product responsibility:
? Makes strategic recommendations of product portfolio by brand;
? Prepares launches of products and the expansion of the brand into new categories;
? Develops promotional activity by brand, customer and channel;
? Ensures excellent visibility at the POS (Perfect Store Program/Picture of Success): shelf displays, shop in shops, brand zones, box pallets, planograms;
? Defines communication strategy (on and off line) for those products and developing the corresponding advertising and PR programmes;
? Proposing and carrying out the appropriate market research;

2. Permanent tracking of the key variables of the business:
? Gfk panel data;
? Sales and Profit analysis;
? Monitoring competitive environment and consumer trends;

3. Contribute actively in the Budget Planning Process:
? Annual Marketing Plan;
? Budget and Forecasting process;
? Control the Marketing Budget assigned (ATL/BTL);

4. Give an outstanding service to the Sales Team and to our Customers, making sure our strategies reach our consumers.

Job Profile

- 10+ years of relevant working experience as Marketing Director within consumer goods industry (preferably) or FMCG;
- Bachelor Degree in Economics or equivalent
- Very Good Business English,
- Highly numerate, analytical and data driven in approach
- Good Business acumen
- Advanced on Digital skills
- Inquisitive nature, innovative and proactive
- Comfortable working in a team environment as well as individually
- Sales Driven, results oriented and focused
- Organized problem solver, does not give up when confronted with difficult challenges
- Able to adjust to fast changing business environment
- Self starter with the ability to organize and manage time and workload

Your personal data will be accessed by duly-authorised employees from the Human Resources of the Company and by external suppliers appointed as data processors who support us in providing services, and De’Longhi if strictly necessary. For any detail, please refer to the complete privacy policy at https://www.delonghigroup.com/en/privacy-policy-candidates.