Italy

Treviso (Italy)

Marketing
Digital

PERFORMANCE ADVERTISING SPECIALIST (M/F)

Job Responsibilities

The PERFORMANCE ADVERTISING SPECIALIST will be responsible for providing support and advice to the different Markets in order to enhance the results of their digital advertising campaigns on different networks such as Google Ads, Amazon, Facebook, Instagram, LinkedIn etc. The role is focused on providing support on the local digital campaign strategy plans, on analysing the results to evaluate the effectiveness and create global strategic guidelines.

MAIN RESPONSABILITIES

- Responsible to support the Markets in order to enhance the results of their digital advertising campaigns on different networks such as Google, Amazon, Facebook, Instagram, LinkedIn etc.;
- Support the digital marketing managers of the different Markets on their campaign strategy plans, on analysing the results to evaluate effectiveness and cost-benefit ratio and suggest optimizations if necessary;
- Provide support to the Global Media Agency to ensure the best results for performance and online media campaigns. Guide, coordinate and align with the Global Media Agencies performance specialists assigned to the different Markets;
- Responsible for the Global online performance guidelines and governance;
- Organize and deliver tailored workshops to expand the Markets’ competencies and skills on digital advertising opportunities, tools and trends;
- Identify and test the most efficient tools to better manage, monitor and optimize campaigns’ activities and results. Enable the Markets to implement and use the selected tools.

OTHER RESPONSABILITIES:

- Identify opportunities and new ideas to boost campaigns’ performances through a test and learn approach;
- Liaise with the Markets to enable sharing of campaigns’ plans and results,
- Drive and coordinate the creation of powerful case studies with the markets to establish and demonstrate best practices examples;
- Provide regular support to the markets for technical issues on digital advertising account access and set up;
- Build and/or maintain relationships with the main advertising networks account managers that can provide valuable support to the markets;
- Work closely with internal teams (brand, social, e-commerce, automation) to obtain a full view of all the marketing activities and work synergically together;
- Observe and analyze new digital advertising opportunities and trends and establish a regular update with the markets;

Job Profile

The ideal PERFORMANCE ADVERTISING SPECIALIST:

- Minimum of 5 years experience in digital advertising;
- Excellent written and verbal communication skills in English;
- Deep knowledge of Google ads: search, display and video campaigns;
- Deep knowledge of facebook and instagram ads, including set up and management of facebook business manager;
- Deep knowledge of amazon advertising: sponsored products, sponsored brands and sponsored display campaigns, And also experience on amazon display campaigns management;
- Direct experience in campaign monitoring, optimization and data analysis;
- Good knowledge of Google analytics in order to analyse campaigns’ data and results across different networks;
- Strong knowledge of Excel and Powerpoint;
- Understanding of the wider digital marketing landscape (Affiliate, SEO, Marketing automation);
- Direct experience in both classroom and online training development and delivery;

PREFERRED QUALIFICATIONS:

- Experience in the use of a DMP (Adform, Lotame, Salesforce DMP, …);
- Experience in the use of Google Marketing Platform;
- Good knowledge of additional languages;
- Knowledge of other advertising platforms of the Eastern countries;
- Direct experience in international project management;

SKILLS, COMPETENCIES:

- Strong communication and presentation skills to explain strategies, reports and findings to team members, managers, directors and partners;
- Comfortable with handling email and conversation in English and being part of an international team;
- Commitment to meeting deadline dates;
- Passion for innovation and change;
- Passion and keep up to date with best in class in digital advertising;
- Passion for result-driven digital advertising campaigns;
- Ability to work independently and build strong relationships with team members;
- Analytical and critical attention to detail.