Carl-Ulrich-Straße 4 , 63263 Neu-Isenburg
PRODUCT MANAGER (M/F/X) - BRAUN
Responsible for analyzing the voice of the consumer and converting it into relevant products on time at cost for a specific category(ies) (food preparation).
-To maintain and update a market-relevant product portfolio that maximizes Braun Household competitiveness (as measured by market share, sales, and profitability targets).
-Responsible for defining new products which are detailed in the category strategy defined by the marketing manager, with the aim of ensuring a constant flow of relevant new products.
-To assist the marketing manager in tasks that help build up the overall product strategy and plans to maximize new product development
-To assist the marketing manager in tasks that help to build up the overall strategy and priorities to ensure the overall product portfolio meets needs as detailed in the strategic plan
-To analyze the market, and understand the consumer requirements, review Braun Household's performance in order to produce a product road with priorities.
-To review new products with commercial functions to ensure the product marketing plan is in line with the commercial requirements to maximize category potential.
-To deliver new product requirements in collaboration with other members of the NPD team (Project Management, Quality, Engineering, Industrial Design, Product Data Management, Home Economists, Finance) on time to cost and specification.
-To be seen as the category expert (maintain an understanding of our products, key competitors, and end-user needs)
-To review sales performance and forecast (Braun Household sales and market position) to ensure the plan is robust covering market trends, new product introductions and product deletions so appropriate planning actions can be taken if necessary.
-Responsible for the life-cycle management of his category (ies)
-To communicate new product introductions with justifications to the commercial functions and within the business to ensure successful launches.
Knowledge and personal attributes
-A relevant degree or business-related qualification, possibly with a diploma in Marketing
-5+ years experience in marketing, with an emphasis on new product development and implementation. Experience within consumer durables and small electrical goods would be preferred.
-Logical, numerate, and analytical with attention to detail
-Strong communication and presentation skills
-Comfortable working in a team environment as well as individually
-Working knowledge of business planning and financial acumen
-Understanding of consumer research methods and an appreciation of engineering/technical issues
-Fluent in English and ideally another language (German, Italian, French, Spanish, Chinese..)
Record keeping and reports
Produce project schedules defining activities, resources, and timescales in conjunction with other NPD team members
Monthly report at NPD meeting showing progress and highlighting issues
Communication with commercial functions and other NPD team members on the project status, requirements, decisions, etc.