Sweden

Stockholm

Marketing
Product

SENIOR PRODUCT MARKETING MANAGER (M/F/X) - NORDICS

Job Responsibilities

We are looking for an enthusiastic and motivated Product Marketing Manager who will be responsible for the following activities:

1. Full responsibility for the P&L of the given Category;

2. Creation and execution of Go to Market Model:
Pricing, positioning, channel management;
Product Launches from A-Z;
Coordination of retail activities on given portfolio;
Responsible for planning the trade fairs and public events;
BTL Budget Management;

3. Creating and implementation of product marketing strategies:
Full Management of ATL Budget in Scandinavia including Digital Channels
Building Awareness of De’Longhi Brand
Knowing the target consumer
Performing in-depth data analysis of Market Data (GFK) & Sales Data
Coordination of marketing materials usage in Scandinavia (i.e. Web Pages & In-Store Presence).

Job Profile

Proven experience as a Product Marketing Manager or Brand Manager (min 5 years) ;
Experience from FMCG is a plus;
Very good commercial understanding of Retail Environment;
Analytical mind and strong quantitative skills;
Experience in market / GFK analysis;
Good commercial and verbal communication skills;
Entrepreneurial spirit, active and accurate behavior, self-conscious and critical minded;
Creative and enthusiastic mindset; Flexible, openminded;
Ability to work independently and results-orientated, yet a good team player;
Working knowledge of web analytics tools (Google Analytics);
BSc in Marketing, Communications or similar field;
Fluent in English and in one of the 4 Nordic languages (Must).