Italy

Treviso

Commercial
Sales

SEO SPECIALIST (M/F/X)

Job Responsibilities

The SEO specialist is responsible for identifying strategies, techniques and tactics to increase the number of visitors to a website, increase the revenues coming from organic traffic and obtain a high-ranking placement in the results page of search engines.
She/He will work mainly on the 4 Brand Websites (De’Longhi, Kenwood, Braun Household, Nutribullet). Each Brand website is live in about 30 markets.
His/Her main contacts will be Brand marketing, system development, Local Digital marketing, data strategy, e-commerce teams and global SEO agency.

Main Responsibilities:
? Work with the development team and Global SEO Agency to ensure SEO best practices are properly implemented on newly developed code;
? Work with editorial and brand marketing teams to drive SEO in content creation and content programming;
? Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords;
? Develop with the Global SEO agency and local SEO Agencies specific link building strategy that can fit for the different market contexts;
? Research and implement search engine optimization recommendations.

Other Responsibilities:
? Liaise with the Markets to enable sharing of projects and results;
? Drive and coordinate the creation of powerful case studies with the markets to establish and demonstrate best practices examples;
? Build and/or maintain relationships with the main Software / Service that can provide valuable support to the markets;
? Work closely with internal teams (brand, social, e-commerce, automation) to obtain a full view of all the marketing activities and work
synergically together;
? Observe and analyze new digital opportunities and trends and establish a regular update with the markets;
? Be able to perfectly communicate in English with the different markets by emails, conference calls and face to face.

Key Interface Internal-External:
Group E-commerce Team – CRO team - Global SEO Agency - Local SEO Agencies.

Purpose:
Responsible for Global SEO Strategies on more than 30 markets.

Job Profile

Qualifications, Knowledges:

? Minimum of 5 years experience in SEO;
? Excellent written and verbal communication skills in English;
? Strong knowledge of Excel and Powerpoint.

Preferred qualifications:
? Direct experience in international project management;
? Direct experience in multi-language websites.

Skills,capabilities, Competencies:

? Strong communication and presentation skills to explain strategies, reports and findings to team members, managers, directors and partners;
? Comfortable with handling email and conversation in English and being part of an international team;
? Commitment to meeting deadline dates;
? Passion for innovation and change;
? Passion for result-driven digital advertising campaigns;
? Ability to work independently and build strong relationships with team members;
? Analytical and critical attention to detail.

Skills,capabilities, Competencies:

? Strong communication and presentation skills to explain strategies, reports and findings to team members, managers, directors and partners;
? Comfortable with handling email and conversation in English and being part of an international team;
? Commitment to meeting deadline dates;
? Passion for innovation and change;
? Passion for result-driven digital advertising campaigns;
? Ability to work independently and build strong relationships with team members;
? Analytical and critical attention to detail.