Bucharest, Romania
SENIOR MARKETING SPECIALIST
Job Responsibilities
As our Senior Marketing Specialist, you will put into action the growth strategy of our brands.
You must be a goal-oriented person who is comfortable in implementing, coordinating and supervising offline & online campaigns for the assigned brands.
In this position, you will be part of the marketing department and be responsible for driving end-to-end brand projects, coordinating multi-disciplinary teams in a fast-paced environment.
You will:
- Perform thorough analysis of market data (including market shares, trends, and consumer behavior) as well as sales data.
- Conduct product documentation to ensure comprehensive understanding of the brand's products (product content for both offline and online, training plans).
- Develop impactful launch and promo plans for specific products.
- Execute in-store campaigns and initiatives aimed at driving increased sales and fostering market share growth.
- Implement, coordinate and control of the digital marketing plan (social media, e-commerce, paid media campaigns).
- Act as a knowledgeable and enthusiastic brand and product ambassador for the stakeholders.
- Define project directions and specifications for external agencies in their day-to-day activities. Control and supervise the activity of agencies.
- Manage budget and resources effectively to deliver the activity calendar, handling day-to-day financials of own projects.
Job Profile
We look for:
- Relevant experience in Brand Management within Domestic appliances or FMCG industries with proven business and retail understanding.
- Project management experience: proven track record of effectively managing projects, ensuring successful delivery within scope, time, and budget constraints.
- Proven experience with various digital communication platforms (social media channels, e-commerce).
- English knowledge is essential, both written and spoken fluently.
We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.