Zagreb, Croatia
PRODUCT BRAND MANAGER - BALKANS
Job Responsibilities
Main Tasks and Responsibilities:
1. Full responsibility for the P&L of the given Category
2. Creation and execution of Go to Market Model:
- Pricing, positioning, channel management
- Product Launches from A-Z
- Coordination of retail activities on given portfolio
3. Creating and implementation of product marketing strategies:
- Full Management of ATL Budget in Balkans including Digital Channels
- Building Awareness of De’Longhi Group Brands
- Knowing the target consumer
- Performing in-depth data analysis of: Market Data (GFK), Sales Data, 12 months rolling forecast
- Coordination of marketing materials usage in Balkans: Web Pages, In-Store Presence
Job Profile
Qualifications/Knowledges/Skills:
- Proven experience as a Product Marketing Manager or Brand Manager (min 5 years)
- Experience from FMCG is a plus
- Very good commercial understanding of Retail Environment
- Analytical mind and strong quantitative skills
- Experience in market / GFK analysis
- Good commercial and verbal communication skills
- Entrepreneurial spirit, active and accurate behavior, self-conscious and critical minded
- Creative and enthusiastic mindset; Flexible, openminded
- Ability to work independently and results-orientated, yet a good team player
- Working knowledge of web analytics tools (Google Analytics)
- BSc in Marketing, Communications or similar field
- Fluent in English and Serbo-Croatian (Must). Slovenian will be a plus.
We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.