The history of a Group and an Italian business that have created “big” small domestic appliances beloved around the world.

Primo impianto De' Longhi

1974

The beginning

The first product created by De’Longhi is an oil-filled radiator which would go on to achieve massive success. Designed to meet the energy needs of households in the face of the first oil crisis, the radiator quickly becomes popular and finds its way into the homes of millions of people.

The diversification of the product range

The range expands and, product after product, the brand achieves growing success and recognition. From radiators through electric fan heaters to catalytic stoves, the level of efficiency and innovation becomes the hallmark of De’ Longhi's solutions.

1975
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1980

diversificazione
la comunicazione del brand

1984
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1987

Brand communication

The 1980s see a period of expansion and investments in the Group's image. The De’ Longhi brand is launched globally through major sponsorships, including that of the Lotus driven by the legendary Ayrton Senna in 86-87 and 87-88 seasons.

Pinguino is the iconic product

1986 is the year the Group launches Pinguino, which makes its way into the homes of millions of people with its design and functionality. A byword for portable air conditioning, Pinguino becomes a bona fide icon of De’ Longhi's offerings.

1986

Il Pinguino
1985 - E’ americana la prima filiale estera

1985

The first foreign branch is American

It was in the early 1980s that De’ Longhi started marketing his products in the United States. The success is such that in 1985 the first foreign branch was opened in New York, based in the Empire State Building.

Kenwood acquisition

Acquisition of Kenwood, a brand well-known worldwide for its great specialization in household appliances for food preparation, and Ariete, with products for the kitchen, home cleaning and ironing.

2001

kenwood
La quotazione in borsa

2001

Public listing

The new millennium begins with an event that marks and celebrates the company's outstanding growth: in 2001, De’ Longhi's shares start trading on Milan's stock exchange.

Historic partnership with Nespresso

De’ Longhi's debut in the coffee machine sector occurred in 1993 with a pump model, followed in 2003 by the launch on the market of the first super-automatic machine: Magnifica. The technological innovation of the machines gained a strong interest in consumers and beyond. In 2004 a historic agreement was signed with Nespresso for the distribution of capsule coffee machines.

This agreement will lead in 2007 to the launch of Lattissima, produced in the Group's factories and born to become a point of reference in the sector of espresso coffee machines.

2004

Lattissima De' Longhi
 nuovo stabilimento De' Longhi in JV in Cina

2005

New production facility in JV in China

The establishment of a Joint Venture with TCL, a Chinese listed company and leader in its sector, for the production of air conditioners and dehumidifiers has been finalized; the joint venture involves the construction of a new factory in Nangtu, in the province of Zongshang / Guandong, for a total area of ​​around 20,000 sq m. In this way, the Group's leadership in the global portable air conditioning market is strengthened.

Start of world coffee leadership

From the beginning, De ’Longhi has presented unique innovations in coffee machines: the IFD (Instant Froth Dispenser) patent dates back to 1995, the first step in the development of automatic cappuccino technology. A beginning that anticipates a an exceptional expansion and a strong progression: in 2007, just four years after the launch of Magnifica (the first super-automatic machine), De ’Longhi established himself as the market leader in that segment.

2007

Maestosa De' Longhi
Braun

2012

Braun joins the Group

In 2012 Braun, and specifically its household products, join the Group.
Already the global leader in immersion blenders, as part of the Group Braun continues growing steadily in the food preparation and ironing segments.

Eversys, another step towards coffee

De’ Longhi finalises an agreement to acquire 40% of the Swiss Group Eversys, with an option to purchase the remaining 60%. The deal marks the De’ Longhi Group's entry into the market for professional espresso coffee machines, with a focus on super automatic models and technological product innovation.

2017

eversys