Spain
BRAND MANAGER KENWOOD & NUTRIBULLET
Job Responsibilities
ROLE AND RESPONSIBILITIES
We are looking for a highly motivated and results-driven Brand Manager to join our team in Spain, focusing on two of our key brands: Nutribullet and Kenwood.
This is an exciting opportunity to take full ownership of the product life cycle and brand strategy for these two iconic brands within the Spanish market. Reporting and working closely with the Marketing Manager, you will be responsible for driving growth and ensuring brand consistency across all touchpoints.
MAIN TASKS
- Develop and execute comprehensive brand and product marketing plans and strategies for Nutribullet and Kenwood in Spain.
- Generate consumer and customer insights to support divisional/brand propositions drawing launch & in-life consumer campaigns.
- Identify and initiate strategic brand partnerships to expand market reach and brand visibility.
- Initiate and develop brand and product-related communication, ensuring consistency with global brand positioning and guidelines.
- Ensure brand consistency across all assets and channels.
- Track and analyze category and product performance, leveraging data from sources like GfK to derive actionable recommendations.
- Conduct in-depth product benchmarking and testing to assess market competition.
- Create and enhance agency and partner relationships.
- Interface with the Sales/Commercial department to align on all customer-facing communication topics.
- Steers the NPI Process / perfect launch.
- Responsible for the BTL Budget and budget adherence.
- Coordination with the other Marketing team members, the ATL team (media plan, influencers, content & PR) and Trade Marketing team to ensure alignment and brand objectives
- Support the Marketing Manager in product and experience development
Job Profile
QUALIFICATIONS AND EDUCATION REQUIREMENTS
- University Degree in Business Management, Marketing, MBA.
- Proficiency in Spanish (spoken & written)
- Fluent in English is required (spoken & written)
EXPERIENCE
- Previous experience in a similar position (2 years) as brand manager, preferably within the consumer goods or small domestic appliances industry.
SKILLS
Soft Skills:
- Proactivity & Results-Oriented: Ability to anticipate needs, take initiative, and focus on achieving objectives.
- Analytical & Strategic Thinking: Capability to interpret data, identify business opportunities, and design creative solutions.
- Customer & Quality Focused: Commitment to customer satisfaction and high service standards.
- Effective Communication: Outstanding interpersonal and communication skills for interacting with diverse stakeholders.
- Teamwork & Collaboration: Effective collaboration within multidisciplinary teams.
- Adaptability & Problem-Solving: Ability to manage complexity, simplify processes, and find innovative solutions.
- Organization & Attention to Detail: Rigorous approach to management and planning.
- Strong negotiation skills.
- Positive attitude.
Technology Skills:
- High level in Office, Adobe and Canvas.
Availability to travel
BENEFITS
- Be part of a leading international company with a dynamic and collaborative work environment, and inclusive culture
- Flexible benefit system
- Healthcare Insurance
- Wellbeing initiatives and Benefits
- Full training Package
- Lunch voucher
- Free Parking
- Hybrid work model promoting flexibility
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Our values:
Ambition, Courage, Passion, Competence, Teamwork, Heritage & Respect
At the De'Longhi Group, we promote equal opportunities for all. We firmly reject and condemn any form of discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions, religious beliefs, or membership in associations or unions.