DIGITAL MANAGER - UKRAINE

The De'Longhi Group is one of the world's leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning, and home care. More recently, De' Longhi Group entered into the professional coffee business with Eversys and La Marzocco. We are in more than 120 markets, with a worldwide community of 10.500 employees and brands that have made the history of small domestic appliances and design.
Our brands: De’Longhi, Kenwood, Braun, Nutribullet.

The Role:
We are looking for a Digital Manager who will co-creating and executing digital marketing strategy with focus on digital merchandising for main product categories with the objective of driving online sales of De’Longhi Group portfolio. Ensuring effective management of digital projects with collaboration of online marketing agencies or directly with key commercial partners. Liaising with Brand Marketing, Category and Commercial Teams to ensure brand communication consistency. Monitoring category merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends. Advising the Commercial Team on digital collaboration with customers.
The role reports to a Communication Director UA that manages the team of 5 subordinates (including the role advertised).

Key Responsibilities:
1. Rich Content
- Product rich content implementation and tracking on main customers websites
- Secure NPD content implementation in the first place
- Constant monitoring of the content and improvement
- Individual approach (unique content) if required
2. Marketing in Price Comparison Websites (Hotline)
- cooperation with price comparisons - media planning, execution, optimizing, sharing
- Individual approach to NPDs
- Support official distribution channel
3. Ratings & Reviews Programme Management
- Deliver real users r&r on main product categories on top customer’s websites
4. Perfect Screen - eStoreCheck
- eStoreCheck system update
- Rich content and r&r part monitoring and improvement
- Regular working meetings with HQ and Commercial & Marketing Teams
- Market monitoring – assortment updates, reports sharing
5. Brand Web sites Digital Marketing Execution
- Performance campaigns coordination: collaboration with digital agency and HQ regarding strategy set up and execution, results optimisation, media plans approval; campaigns assets translations and approval
- Marketing Automation: Newsletters translations management, Newsletters verification and approval (Wrike), new automatic journeys creation and approval
- Web sites management: range update, product rich content (Power Images, product videos, images, descriptions etc.) implementation.
- SEO: regular analysis and update of all onsite SEO elements
6. Customer’s digital media plans
- Customer’s proposals analysis and action recommendations (when approached by KAM)