Belgrade, Serbia
SENIOR BRAND MANAGER - SERBIA
Job Responsibilities
We are looking to a Brand Manager to supervise our Serbian market.
Main Responsibilities:
- Is accountable for the P&L of the given Category/ies for the allocated country/ies
- Creation and execution of Go to Market Model:
• Pricing, positioning, channel management
• Product Launches from A-Z
• Coordination of retail activities on given portfolio
• Responsible for planning the trade fairs and public events
• BTL Budget Management
- Creating and implementation of product marketing strategies:
• Full Management of ATL Budget in allocated country/ies including Digital Channels
• Building Awareness of De’Longhi Group Brands
• Knowing the target consumer
• Performing in-depth data analysis of:
- Market Data Monitoring and analysis (GFK), Sales Data and rolling forecast
- Coordination of marketing materials usage in the country/ies:
- Web Pages
- In-Store Presence
Job Profile
Qualifications and competencies:
• At least 7 years of proven experience as a Product Marketing Manager or Brand Manager (experience from FMCG is a plus)
• BSc in Marketing, Communications or similar field
• Fluent in English
• Very good commercial understanding of Retail Environment
• Analytical mind and strong quantitative skills
• Experience in market / GFK analysis
• Good commercial and verbal communication skills
• Entrepreneurial spirit, active and accurate behavior, self-conscious and critical minded
• Creative and enthusiastic mindset; Flexible, openminded
• Ability to work independently and results-oriented, yet a good team player
• Working knowledge of web analytics tools (Google Analytics)
We are an Equal Opportunity Employer, we reject and condemn any form of discrimination including discrimination based on age, gender, sexual orientation, health, race, nationality, cultural background, political opinions and religious beliefs, and membership of associations and trade unions.