Nespresso: expansion of distribution model in Canada and U.S.

Nespresso: expansion of distribution model in Canada and U.S.
13.06.2016

Nespresso media release. MONTRÉAL, June 10, 2016. Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, is pleased to announce an expansion of its retail distribution model in Canada and the U.S., and a partnership with appliance manufacturer, Breville. By January 2017, all Nespresso machines sold to retail partners will be distributed by Breville, De'Longhi or KitchenAid, offering Nespresso Club Members, prospective consumers and retail partners a large assortment of machines and color options. Nespresso will continue to offer Nespresso-branded machine options in their Boutiques, through the Nespresso Club and online. This expanded Nespresso distribution model in Canada and the U.S. appoints strategic machine partners, Breville, De'Longhi and KitchenAid, to handle distribution of the full Nespresso machine range to retailers as well as to co-brand all Nespresso machines. This is a new strategic partnership with Breville, a leading brand of premium kitchen appliances, as well as an expansion of its longstanding partnership with De'Longhi, a global leader in coffee machines. Nespresso will continue to drive the overall retail strategy, in association with with Breville, De'Longhi and KitchenAid. Nespresso values partners like Breville, De'Longhi and KitchenAid, which share the brand's unwavering commitment to high-quality and dedication to design and innovation, ultimately offering consumers unique ways to experience Nespresso. These partnerships are in line with Nespresso's global approach of working with multiple strategic machine partners in key markets. For more information on Nespresso, please visit www.nespresso.com

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